filosofía de la empresa, objetivos a corto y largo plazo, productos y servicios ofrecidos, buyer persona (su ideal y compararlo con el que realmente tienen en Google Analytics y estadísticas de redes), DAFO...
Análisis actual de la web
Nos fijaremos en los siguientes aspectos: usabilidad, optimización y seguridad.
Análisis de la competencia
Analizar a los competidores directos, que contenido, visitas, servicios, precios, ...
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